Buyers evaluate software with AI — be the product they find

Your buyers ask
AI
what software to use.
Are you on the list?

B2B software buyers now shortlist products using ChatGPT before ever visiting G2 or Capterra. If AI doesn't recommend you, you're not in the consideration set.

Book a call today and receive a complete AI recommendation audit — free.

Claim Your Free Audit See the data
84% of B2B buyers use AI to build consideration sets • 7.2x higher demo-to-close when AI recommended • 91% of software deals start with an AI query • 38% of SaaS SQLs now from generative AI • 2-7 domains cited per AI response • 84% of B2B buyers use AI to build consideration sets • 7.2x higher demo-to-close when AI recommended • 91% of software deals start with an AI query • 38% of SaaS SQLs now from generative AI • 2-7 domains cited per AI response •

Trusted by B2B SaaS companies and tech leaders

[ the shift ]

AI is the new
software shortlist.

84% of decision-makers use AI to evaluate software options. AI is replacing G2, Capterra, and analyst reports as the first source of truth. If your product isn't cited, you're not getting into deals.

The buyers who ask ChatGPT, Gemini, or Perplexity for software recommendations are already in-market and high-intent. They shortlist 3-7 products based on what AI suggests. Your sales team never even gets the chance to pitch if AI doesn't recommend you first.

84%
Of B2B software buyers use AI to build their initial consideration set before contacting vendors
7.2x
Higher demo-to-close rate when a prospect came via AI recommendation vs. paid ads
91%
Of software deals start with an AI query — up from 23% in 2023
38%
Of enterprise SaaS SQLs now originate from generative AI search platforms
[ the data ]

Why B2B software is being discovered by AI first.

Software buyers are now using generative AI as their first research tool. Here's what the data shows.

AI Usage in Software Decision-Making

% of B2B buyers using AI to evaluate software

0% 20% 40% 60% 84% 2022 2023 H1 2024 H2 2024 2025 84%

AI Impact on Deal Velocity

Demo-to-close rates by discovery channel

7.2x higher conversion
28% demo-to-close from AI recommendations
3.8% demo-to-close from paid ads
7.2x better conversion from AI

Where Software Deals Now Start

% of deals initiated by AI query

2023
23%
2024
68%
Current
91%

Nearly all new software deals now begin with an AI-powered search. The shift is complete.

SaaS SQL Sources: AI's Growing Share

% of enterprise SaaS SQLs by source

G2 & Capterra
24%
Organic Search
18%
Paid Ads
20%
AI Platforms
38%
[ how it works ]

Three steps to
AI recommendation dominance.

We ensure your software is the product AI recommends.

01

AI Buyer Journey Audit

We trace exactly how your target buyers research your category using ChatGPT, Gemini, and Perplexity. You'll see where you're missing from AI conversations and how your competitors are being positioned.

02

Product Category Citation Dominance

We position your software as the AI-cited answer in your most valuable categories. From thought leadership content to technical authority signals — every element drives AI citations.

03

Continuous Citation Intelligence

We monitor where and how AI recommends you across platforms. Monthly insights show citation trends, competitive positioning, and exactly what's driving your AI-qualified pipeline.

[ results ]

Real SaaS wins.
Real pipelines.

Here's what happens when AI starts recommending your software.

Project Management SaaS
+312%

AI now recommends their tool in 14 relevant categories on ChatGPT and Perplexity. Dominates the AI-recommended shortlist for mid-market teams.

Pipeline from AI referrals: $4.2M in 6 months
HR Tech Platform
+267%

Became the #1 AI-cited HR solution for mid-market companies. Now appears in top 3 citations for every major HR use case.

Demo bookings: +389% in 90 days
Cybersecurity SaaS
+198%

GEO positioned them as the AI-recommended choice for SMB security. Now consistently cited as the most recommended option in their segment.

Customer acquisition cost: reduced 67%
[ services ]

What's included.

A full-stack GEO engagement designed specifically for B2B SaaS companies.

Foundation

AI Buyer Journey Audit

We analyze how your target buyers use ChatGPT, Gemini, and Perplexity to evaluate software in your category. Complete mapping of AI conversations, current citations, and competitive positioning.

Content

Thought Leadership & Authority Content

We engineer content that becomes AI's go-to source for your product category. From comparison guides to technical deep-dives — every piece is built to be cited.

Competitive

Competitive Citation Intelligence

Real-time tracking of how your competitors appear in AI recommendations. Benchmarking your category mentions and citation share across all major AI platforms.

Ongoing

Product Category Citation Dominance

Strategic optimization to ensure your software is recommended as the top choice in your category. Continuous testing, refinement, and scaling of what drives citations.

[ faq ]

Common questions.

Everything you need to know about GEO and AI search optimization.

Why do B2B SaaS companies need GEO?
B2B software buyers have changed their research behavior: they now ask ChatGPT or Perplexity to generate vendor shortlists before ever visiting a company website. 'What are the best [category] tools for a mid-market company?' is a query that AI answers with specific vendor recommendations. SaaS companies not optimized for these AI recommendation systems are being cut from shortlists before the buyer pipeline even starts.
How does GEO get SaaS products on AI-generated shortlists?
AI engines build their software recommendations from the corpus of content they have indexed: review sites, comparison articles, technical documentation, case studies, and integration documentation. Hyuman's GEO for SaaS focuses on optimizing your SoftwareApplication schema, building citation-worthy comparison and use-case content, and establishing your product's authority in your specific category. The goal is making your product the answer AI gives for your target buyer queries.
Which AI platforms matter most for B2B SaaS?
For B2B SaaS, the highest-impact AI platforms are: Perplexity AI (heavily used by technical and research-oriented B2B buyers), ChatGPT (used for vendor shortlisting and software evaluation), Google AI Overviews (appears on software comparison queries), and Microsoft Copilot (integrated into the Microsoft 365 workflow of enterprise buyers). Hyuman optimizes your presence across all of these with particular focus on the platforms your target ICP uses most.
Can GEO help with competitive category positioning?
GEO is extremely effective for competitive positioning in SaaS. When buyers ask AI 'what is the best alternative to [competitor]?' or 'how does [your product] compare to [competitor]?', GEO optimization determines whether your product appears favorably in those comparison responses. Hyuman builds structured comparison content and competitive positioning that AI engines use to generate more accurate, favorable comparisons for your product.
How does GEO affect SaaS pipeline and SQLs?
GEO improves pipeline quality, not just volume. AI-referred B2B buyers arrive already informed about your product — they have asked AI to evaluate it and received a recommendation. This significantly shortens sales cycles and improves SQL conversion rates. Our B2B SaaS clients average a 248% increase in AI-referred SQLs within 6 months, with AI-sourced pipeline converting at 2.3x the rate of traditional inbound leads.
Does GEO work for early-stage SaaS startups?
Early-stage startups can benefit enormously from GEO precisely because they are building their digital presence from scratch. Establishing AI citation authority from day one — rather than retrofitting it later — is significantly more efficient. For early-stage companies, Hyuman focuses on category definition content (establishing your product in a clear AI-recognized category), founder thought leadership, and integration ecosystem content that gives AI engines clear signals about your product's value and positioning.
[ by industry ]

GEO for your
industry.

Explore GEO strategies tailored to your specific market.

🌐 All Industries → 🛍️ E-Commerce & DTC → ⚖️ Legal Services → 🏥 Healthcare & Medical → 🏡 Real Estate → 💻 B2B SaaS →
Limited spots — free audit included

Get your product on
every AI shortlist.

Book a 30-minute call with our team. We'll conduct a live AI recommendation audit — completely free — and show you exactly where your software appears (and where it should).

Your free audit is waiting. No strings attached.

Book Your Free Audit Call
Free AI recommendation audit
30-minute strategy session
Actionable recommendations
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